The aim of this course is to provide a treatment to manufacturing functions to gain competitive advantage. Normally, operation activities are considered reactive in nature. Therefore, organizations are not able to use operation function for competitiveness. W.Skinner wrote the seminal artivle in HBR in 1969 to highlight the role of manufacturing in corporate strategy. This course will discuss the process of formulation of manufacturing strategy and will also discuss various tools and techniques for making a world class organization. This course will have a right blend of theory and case discussions.
INTENDED AUDIENCE:
(1)Industry people who wants to use “operations” for competitive advantage.
(2)Students doing research in operations management.
(3)Students doing Masters and Bachelors degrees in area of operations management, industrial engineering etc.
CORE/ELECTIVE: Core/Elective
UG/PG: UG/PG
PREREQUISITES: None
INDUSTRY SUPPORT: (1)Companies involved in manufacturing activities will be the primary beneficiary of this course.
(2)Services organizations such as Hotels, Airlines, Healthcare sector will also find this course useful to leverage on their operational capabilities.
1359 students have enrolled already!!
ABOUT THE INSTRUCTOR:
Prof . Rajat Agrawal is a member of faculty (Associate Professor) at Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee. He is also associate faculty member at Center of Excellence for Disaster Mitigation and Management and Center of Excellence for Transportation Management, IIT Roorkee. He administers various initiatives of IIT Roorkee in the field of IPR, incubation and entrepreneurship in different capacities. He initiated incubation centre at IIT Roorkee. He is cocordinator of Design innovation centre at IIT Roorkee. He is also IPR Chair Coordinator at IIT Roorkee.
Dr. Rajat is a visiting fellow to Copenhagen Business School, Copenhagen, Denmark. His area of interest is Production and Operations Management including Supply Chain Management, Manufacturing Strategy and World Class Manufacturing. He has guided thirteen Ph D thesis in these areas and published papers in journals of Emerald, Sage, Springer, Taylor and Francis, Elsevier, and Inderscience. Currently, ten students are working under him for Ph D thesis. He has more than 90 research papers in refereed journals and more than 25 research papers in refereed conference proceedings.
He has developed more than 20 case studies on various aspects of supply chain management, organisational development, natural resource management, social entrepreneurship, and value co-creation. He has developed more than 15 programmes for All India Radio on various subjects of rural development and technical, management education. He has completed 10 research and consultancy projects. He was also involved in some of the international projects funded by Danish Innovation Council and European Union. He has more than 200 hours of corporate training experience with organisations like BHEL, THDC India Ltd., Power Finance Corporation Ltd., Syndicate Bank, Everest Industries, and Rockman Industries etc.
He is reviewer of various national/ international journals. He is a member of Academy of Management, USA ; All India Management Association, New Delhi and ISOL, New Delhi.
He has contributed chapters in seven different books published by IGNOU, Delhi, NIOS, Delhi, IGI Global, and Springer. He has co-authored a book titled “Masters Speak: Management Education in India” published by Bloomsbury India Publications.
He received Best Teacher Dainik Bhaskar National Education Leadership Awards-2013. He received Noel Deere Gold Medal for paper in management stream in 71st and 72nd annual convention of STAI, consecutively. One of his paper was considered one of the best articles of the Year 2014 by Business Standard. He was also awarded ISOL Research Award 2015 at 5th International conference at Chicago USA. He was also awarded ICCR chair professorship at Indonesia.
COURSE LAYOUT:
Week 1 : (1) Manufacturing output (2) Operations Systems (3) Operations Strategy (4) Functional strategy within context of a firm (5) Functional dominance within corporate strategy
Week 2 : (1) Concept of world class manufacturing organization (2) 6 Ps of Manufacturing (3) Skinners’ view and Hayes and Wheelwright framework of Manufacturing Strategy (4) Alternative paradigm of manufacturing strategy (5) Some generic manufacturing strategies I
Week 3 : (1) Developing a manufacturing strategy (2) Understanding markets (3) The concept of order winners and qualifiers (4) Basic Characteristics and Specific Dimensions of Order Winners and Qualifiers (5) Some specific order winners and qualifiers I
Week 4 : (1) Some specific order winners and qualifiers II (2) Some specific order winners and qualifiers III (3) Some specific order winners and qualifiers (Non operation related criteria) (4) Developing an Operations Strategy: Methodology (5) Developing an Operations Strategy
Week 5 : (1) Developing an Operations Strategy: Roth and Miller Classification (2) Enlightened View of Manufacturing (3) Manufacturing Strategy Taxonomy: Some evidences from China (4) Quality Management and Manufacturing Excellence (5) Total Quality Management and Manufacturing Excellence
Week 6 : (1) Deming’s approach to Quality (2) Business Excellence Awards (3) Process Choice (4) Process Choice: 3 Dimensional View (5) Product Profiling
Week 7 : (1) Critical success factors for World Class Manufacturing (2) Value Added Engineering (3) Total Employee Involvement (4) HR theories for Operations Strategy (5) Flexible Manufacturing system Week 8 : (1) Concept of Focus wrt Manufacturing Strategy (2) Toyota production System I (3) Toyota production System II (4) World Class Manufacturing and India (5) Achieving World Class Status
SUGGESTED READING MATERIALS:
(1)Manufacturing Operations Strategy Alex Hill & Terry Hill Palgrave Macmillan
(2)Total Quality Management Dale H Besterfield and othersPearson
(3)Manufacturing- Missing Link in Corporate Strategy W SkinnerHarvard Press, 1969
(4)MANUFACTURING - MISSING LINK IN CORPORATE STRATEGY By:SKINNER, W HARVARD BUSINESS REVIEW Volume: 47 Issue: 3, Pages: 136-& Published: 1969
(5)The Toyota Way J K Liker Tata McGraw Hill
CERTIFICATION EXAM :
The exam is optional for a fee.
Date and Time of Exams: April 27 2019(Saturday). Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published.
CERTIFICATION:
Final score will be calculated as : 25% assignment score + 75% final exam score
25% assignment score is calculated as 25% of average of Best 6 out of 8 assignments
E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Roorkee.It will be e-verifiable at nptel.ac.in/noc.
