Human beings have basic needs that they fulfill by making transactions in the market.Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.
Important For Certification/Credit Transfer:
Weekly Assignments and Discussion Forum can be accessed ONLY by enrolling here
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Note: Content is Free!
All content including discussion forum and assignments, is free
Final Exam (in-person, invigilated, currently conducted in India) is mandatory for Certification and has INR Rs. 1100 as exam fee.
Naveen Kashyap, Ph.D is as Associate Professor of Psychology at the Indian Institute of Technology Guwahati. His research interests are sleep and human cognitive processes. Dr Kashyap has been teaching courses like cognitive psychology, introduction to psychology, consumer psychology, advance cognitive process and research methodology to UG and PG students of IITG Guwahati for the past 10 years.
COURSE LAYOUT:
Module 1: Introduction to Consumer Psychology Overview of foundation of consumer behavior Module 2 : Consumer Decision Making Need and Information
Search
Alternate Evaluation
and Choice
Consumption and
Post-Purchase Behaviour
Module 3 : The Individual Consumer Consumer perceptions
Memory and Learning
Mood, Emotion and
Involvement
Consumer Attitude
Marketing
communications
SUGGESTED READING MATERIALS:
1. Henry Assael, Consumer Behavior and Marketing Action, Cengage Learning
2. Jay Lindquist, Consumer Behavior, Cengage Learning
3, Leon Schiffman, Consumer Behavior, Pearson Press
CERTIFICATION EXAM :
The exam is optional for a fee.
Date and Time of Exam: October 7 (Sunday)
Time of Exam : Morning session 9am to 12 noon; Afternoon session: 2pm to 5pm
Exam for this course will be available in both morning & afternoon sessions.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published.
CERTIFICATION:
Final score will be calculated as : 25% assignment score + 75% final exam score.
25% assignment score is calculated as 25% of average of Best 6 out of 8 assignments.
E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Guwahati.It will be e-verifiable at nptel.ac.in/noc.
