Global business comprises of a large and growing portion of the world’s total business. Today, global events and competition affect almost all companies- large and small-because most sell output to and secure supplies from foreign countries. Many companies also compete against products and services that come from abroad. Thus most managers, regardless of industry or company size, need to approach their operating strategies, from a global perspective. In view of the above, this course provides a fresh, up-to-date analysis of the global business environment and successfully blends a comprehensive review of global business with exhaustive discussion of what happens in the many parts of the global market. Moreover, the course not only describes the ideas of global marketing but also presents many contemporary examples, scenarios and cases. This course will therefore provide first-hand knowledge of Global Marketing operations and help practitioners and budding scholars of international business.
INTENDED AUDIENCE: MBA, MIB, MBA-IB, M.Com
CORE/ELECTIVE: Elective
UG/PG: PG
PREREQUISITES: None
INDUSTRY SUPPORT: All companies working in exports and international business would value this course
4354 students have enrolled already!!
ABOUT THE INSTRUCTOR:
Dr. Zillur Rahman is Associate Professor and Head in the Department of Management Studies, Indian Institute of Technology, Roorkee. He received his B.Sc. (Hon.) Mathematics, MBA and Ph.D from Aligarh Muslim University, India. Dr. Rahman has more than 20 years of experience in academia. He has delivered research talk in many countries including USA, Switzerland, Germany, France, Italy and Turkey. He has published research papers in reputed international papers including the Journal of Cleaner Production, Journal of Service Marketing, Telematics and Informatics, International Journal of Contemporary Hospitality Management, among others. Prof. Rahman is recipient of Highly Commended Paper in Emerald Literati Network Awards for Excellence, 2016. Prof. Rahman is also the recipient of Commendable Faculty Award in the domain Business, Management and Accounting, 2018.
COURSE LAYOUT:
Week 1 : Globalization,Global Economic Environment Week 2 : Financial Environment,Cultural Issues Buying Behavior,Political/Legal Environment Week 3 : Global Marketing Research, Global Segmentation and Positioning Week 4 : Global Marketing Strategies, Global Market Entry Modes, Global Product Development Week 5 : Marketing Products and Services, Global Pricing Week 6 : Communicating with the World Consumer, Sales Management, Global Logistics and Distribution Week 7 : Export/Import Management, Planning, Organization, and Control of Global Marketing Operations Week 8 : Marketing in Emerging Markets, Global Marketing and the Internet
SUGGESTED READING MATERIALS:
1.Global Marketing Management by Kotabe and Helsen, Wiley Publication. 2. Global Business by Czinkota, Ronkainen,Moffett and Moynihan, Dryden Publication. 3. International Marketing by Onkvisit and Shaw, PHI Publications. 4. International Business by Daniels, Radebaugh, Sullivan and Salwan, Pearson Publication.
CERTIFICATION EXAM :
The exam is optional for a fee.
Date and Time of Exams: April 28 2019(Sunday). Morning session 9am to 12 noon; Afternoon Session 2pm to 5pm.
Registration url: Announcements will be made when the registration form is open for registrations.
The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published.
CERTIFICATION:
Final score will be calculated as : 25% assignment score + 75% final exam score
25% assignment score is calculated as 25% of average of Best 6 out of 8 assignments
E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Roorkee.It will be e-verifiable at nptel.ac.in/noc.
