Courses » Innovation, Business Models and Entrepreneurship

Innovation, Business Models and Entrepreneurship


The course titled Innovation, Business Models and Entrepreneurship, is designed to give an in-depth understanding on various aspects of innovation, creativity, evolving business models, incubation and entrepreneurship. The course also includes sessions on blue ocean strategy and technology incubation which are proving as game changer in todays competitive scenario. Course also deals with role of IPR and IP management in innovation management. The course is a blend of theory and practice therefore this course does not require any prerequisite and will be useful to understand innovation and its applications in different spheres of development and growth.

Important For Certification/Credit Transfer:Weekly Assignments and Discussion Forum can be accessed ONLY by enrolling here Scroll down to Enroll

Note: Content is Free!

All content including discussion forum and assignments, is free

Final Exam (in-person, invigilated, currently conducted in India) is mandatory for Certification and has INR Rs. 1100 as exam fee.

INTENDED AUDIENCE: Students of M.B.A., M.Tech, M.Des.,Students interested in Entrepreneurship,Working Professionals who want to use innovation as a strategic tool.


UG/PG: UG and PG


INDUSTRY SUPPORT: (1) All leading companies in area of R & D, technology and business incubators, start-ups, innovation Management
(2) Course is also suitable to SMEs as some of the modules are designed keeping SMEs needs in mind.

5330 students have enrolled already!!


Prof . Rajat Agrawal is a member of faculty (Associate Professor) at Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee. He is also associate faculty member at Center of Excellence for Disaster Mitigation and Management and Center of Excellence for Transportation Management, IIT Roorkee. He administers various initiatives of IIT Roorkee in the field of IPR, incubation and entrepreneurship in different capacities. He initiated incubation centre at IIT Roorkee. He is also IPR Chair Coordinator at IIT Roorkee. Dr. Rajat is a visiting fellow to Copenhagen Business School, Copenhagen, Denmark. His area of interest is Production and Operations Management including Supply Chain Management, Manufacturing Strategy and World Class Manufacturing. He has guided thirteen Ph D thesis in these areas and published papers in journals of Emerald, Sage, Springer, Taylor and Francis, Elsevier, and Inderscience. Currently, ten students are working under him for Ph D thesis. He has more than 90 research papers in refereed journals and more than 25 research papers in refereed conference proceedings. He has developed more than 20 case studies on various aspects of supply chain management, organisational development, natural resource management, social entrepreneurship, and value co-creation. He has developed more than 15 programmes for All India Radio on various subjects of rural development and technical, management education. He has completed 10 research and consultancy projects. He was also involved in some of the international projects funded by Danish Innovation Council and European Union. He has more than 200 hours of corporate training experience with organisations like BHEL, THDC India Ltd., Power Finance Corporation Ltd., Syndicate Bank, Everest Industries, and Rockman Industries etc. He is reviewer of various national/ international journals. He is a member of Academy of Management, USA ; All India Management Association, New Delhi and ISOL, New Delhi. He has contributed chapters in seven different books published by IGNOU, Delhi, NIOS, Delhi, IGI Global, and Springer. He has co-authored a book titled Masters Speak: Management Education in India published by Bloomsbury India Publications. He received Best Teacher Dainik Bhaskar National Education Leadership Awards-2013. He received Noel Deere Gold Medal for paper in management stream in 71st and 72nd annual convention of STAI, consecutively. One of his paper was considered one of the best articles of the Year 2014 by Business Standard. He was also awarded ISOL Research Award 2015 at 5th International conference at Chicago USA. He was also awarded ICCR chair professorship at Indonesia.

Prof. Vinay Sharma has around 25 years of Experience, in the areas of Marketing, Rural Marketing, International Marketing, Business Opportunity Development, Market Development, Brand Development; IT enabled Services, Spiritual Orientation for Market Prosperity Development, Forest Bio residue based Energy and Teaching for past Eighteen years. One of his recent PhD projects, wherein he guided an IFS officer for developing a forest bio-residue briquetting machine to develop a value chain for household energy generation for the forest users of North-West-Himalayan region is in the phase of implementation.
Another PhD project is focused on developing the market prospects for the medicinal and aromatic plants of Uttarakhand.
His recent book publication includes Masters Speak on Management Education in India, published by Bloomsbury India.
He has been a Fellow at Copenhagen Business School, Denmark and has been guiding 13 PhDs, wherein 9 are awarded and a recent one has contributed a machine adopted by Government of India.
Presently, working as an Associate Professor, with the Department of Management Studies at Indian Institute of Technology, Roorkee, Uttarakhand, he has a considerable experience of working with various organizations in the fields of Media, Information Technology and Social Development alongwith having worked with the largest read newspaper of the World. Vinay Sharma has been teaching Marketing and the allied subjects, at various institutions including IIM Lucknow, wherein he focuses on globe as a unified market, with a Blue Ocean perspective and spiritual orientation for market development. His association with several international bodies gives him a regular exposure to the international business scenario and emergence of the world as an integrated market.
His areas of interests also include Poverty Alleviation and Rural Market Development through Business Development, Market Development and Technology wherein he has designed and proposed a specialized model recognized by the name “Affordability for the Poor and Profitability for the Provider” which, has been acknowledged at various platforms and published as a book by the same name. Further, he has contributed an Appendix on Rural Marketing in the 13th edition of Philip Kotler’s Principles of Marketing.
He is an associate and a member of the founding group of the Network of Asia Pacific Schools and Institutes of Public Administration and Governance constituted by Asian Development Bank in December 2004 and the Member of Editorial Board of the Journal of NAPSIPAG called Journal of Administration and Governance. He has been a founding HOD of Department of Management Studies of an Institution at Lucknow and also has been the Associate Dean of College of Management and Economic Studies, of University of Petroleum and Energy Studies at Dehradun where he was also the member of the prestigious Academic Council of the University, has worked with IMT Ghaziabad as an Associate Professor and as Dean Academics with IILM, Lucknow. He has published and presented around 85 papers, Chaired sessions at national and international platforms like Human Development and Capability Association annual conference-2016. He has developed and published 16 case studies based on primary research and has conducted more than 100 workshops, seminars, FDPs and MDPs also for CEOs and MDs. He has edited an internationally circulated journal and is a member of Editorial Board of Journal of Promotion Management and is also the member of academic and advisory councils and Board of Governors of prestigious institutions and bodies. Presently, his engagements include his contribution as Executive Committee member of Intellectual Property Rights Chair at IIT, Roorkee and working group member of Ganga River Basin Management Plan a pan IIT project.


Week 1 : Analyzing the Current Business Scenario, Innovation and Creativity- An Introduction, Innovation in Current Environment, Types of Innovation , School of Innovation.
Week 2 : Challenges of Innovation,Steps of Innovation Management,Idea Management System,Divergent V/s Convergent Thinking,Design Thinking and Entrepreneurship
Week 3 : Experimentation in Innovation Management, Idea Championship,Participation for Innovation, Co-creation for Innovation , Proto typing to Incubation.
Week 4 : What is a Business Model,Who is an Entrepreneur,Social Entrepreneurship,Blue Ocean Strategy-I,Blue Ocean Strategy-II
Week 5 : Marketing of Innovation, Technology Innovation Process, Technological Innovation Management Planning, Technological Innovation Management Strategies, Technology Forecasting.
Week 6 : Sustainability Innovation and Entrepreneurship,Innovation Sustainable Conditions,Innovation: Context and Pattern,SME’S strategic involvement in sustainable development,Exploration of business models for material efficiency services
Week 7 : Management of Innovation, creation of IPR ,Management of Innovation, creation of IPR,Types of IPR,Patents and Copyrights,Patents in India
Week 8 : Business Models and value proposition, Business Model Failure: Reasons and Remedies, Incubators : Business Vs Technology, Managing Investor for Innovation , Future markets and Innovation needs for India.


1. 8 Steps To Innovation : Going From Jugaad To Excellence- Book by Rishikesha T. Krishnan and Vinay Dabholkar        
2. Innovation and Entrepreneurship Book by Peter Drucker  
3. HBS series on Innovation and Entrepreneurship

  • The exam is optional for a fee.
  • Date of Exams : October 07 (Sunday)
  • Time of Exams : Morning session 9am to 12 noon; Afternoon session: 2pm to 5pm
  • Exam for this course will be available in both morning & afternoon sessions.
  • Registration url: Announcements will be made when the registration form is open for registrations.
  • The online registration form has to be filled and the certification exam fee needs to be paid. More details will be made available when the exam registration form is published.


  • Final score will be calculated as : 25% assignment score + 75% final exam score
  • 25% assignment score is calculated as 25% of average of Best 6 out of 8 assignments.
  • E-Certificate will be given to those who register and write the exam and score greater than or equal to 40% final score. Certificate will have your name, photograph and the score in the final exam with the breakup.It will have the logos of NPTEL and IIT Roorkee.It will be e-verifiable at nptel.ac.in/noc.