X
X
X

X
Courses » Marketing Management - II

Marketing Management - II

ABOUT THE COURSE

This is part-II of a course on Marketing Management. The objective of the course is to introduce the participants to principles and practices, theoretical building blocks of marketing, its role as an organizational engine and the evolving marketing process of today. At the end of the course, a participant will be able to understand and manage the core marketing management function.

INTENDED AUDIENCE

Contents will be updated soon

PRE-REQUISITES

Graduation, Marketing Management-I

INDUSTRY SUPPORT – LIST OF COMPANIES/INDUSTRY THAT WILL RECOGNIZE/VALUE THIS ONLINE COURSE

FMCG, Automotive, Chemical, Pharmaceutical, Engineering and Service Industries

1822 students have enrolled already!!

COURSE INSTRUCTOR




Dr. Shashi Shekhar Mishra is currently working as Assistant Professor in the Department of Industrial and Management Engineering at Indian Institute of Technology Kanpur since December 2011. Dr. Mishra has received his PhD (Marketing) from Indian Institute of Management, Lucknow. He holds an Engineering degree in chemical technology from H.B.T.I. Kanpur, and has worked for three years in petrochemical and automobile industry before joining the doctoral program at IIM Lucknow. He has professional experience in the area of Product Management, Technology Strategy, and Business-to-Business marketing. With more than eight years of industrial, teaching, research, training and consulting experience, Dr. Mishra has several research publications in internationally acclaimed journals and conferences. His research interest include: New Product Development, Marketing Strategy, High-technology Product Marketing, and Advanced Marketing Research & Analytics.

Prof. Jayanta Chatterjee is Senior Professor of Marketing, Strategy and Innovation in the Department of Industrial and Management Engineering at IIT Kanpur. An Electrical Engineering graduate from Jadavpur University, M.Tech and  PhD from IIT Delhi, Prof. Chatterjee has fifteen years of Management teaching experience in India and abroad and 30 years of hands on management experience in different countries. He has risen through Sales, Marketing, Project Management, Technology and Business development functions in top multinationals like Siemens, Allen Bradley, and Rockwell International to CEO and Executive Director positions. He has founded two successful start-ups and mentored many. His earlier courses on Strategic marketing and Managing Services on NPTEL are well subscribed. The book on Services marketing co-authored by Prof Chatterjee is also well known.

COURSE LAYOUT

 Week 1:
Design, Launch, & Management of Market Offerings

Week 2:
Design, Launch, & Management of Market Offerings

Week 3:
Services Marketing

Week 4:
Brand Management

Week 5:
Brand Management

Week 6:
Design and Implementation of Pricing Strategies

Week 7:
Marketing Channels and Distribution System

Week 8:
Integrated Marketing Communication

SUGGESTED READING

Contents will be updated soon

MORE DETAILS ABOUT THE COURSE
Course URL : https://onlinecourses.nptel.ac.in/noc16_mg04
Course duration : 8 Weeks
Start date and end date of course: 18 July 2016 - 9 September 2016
Dates of exams : 18 Sep 2016 and 25 Sep 2016
Time of exam : 2pm - 5pm
Final List of exam cities will be available in exam registration form.
Exam registration URL - Will be announced shortly
Exam Fee: The online registration form has to be filled and the certification exam fee of approximately Rs 1000/- (non-Programming) needs to be paid.

CERTIFICATE

E-Certificate will be given to those who register and write the exam. Certificate will have your name, photograph and the score in the final exam. It will have the logos of NPTEL and IIT Kanpur

It will be e-verifiable at nptel.ac.in/noc.